In the era of the information society and outsourcing, the Offshoring & Information Technologies sector is a key factor in the economic growth of a country.
Aware of this, Morocco has a strategic vision advocating the establishment of an action plan to support its development. This view has been strengthened as part of the Plan of Accelerated Industrial where offshoring is a world trades on which the country set to differentiate internationally.
Positioned among the world's best destinations in mapping Offshoring, Morocco has managed to score its presence in three areas:
- The customer service (call centers)
- ITO: Information Technology Outsourcing / Outsourcing services related to information systems.
- BPO: Business Process Outsourcing / Outsourcing transverse and vertical processes such as personnel administration, mass accounting treatments.
Morocco's strategy through a participatory work of all public and private actors involved in information technology, is based on four priorities:
- Make accessible to citizens broadband Internet and promote access to trade and knowledge,
-Rapprocher Administration needs of the user in terms of efficiency, quality and transparency through an ambitious program of e-government,
- Encourage the computerization of small and medium enterprises to increase their productivity,
-Develop The local track of information technologies, notably by promoting the emergence of high potential centers of excellence in export.
La vague de délocalisation mondiale a permis à la filière locale de réaliser une croissance spectaculaire au cours de la dernière décennie comme le souligne le tableau ci-dessous :
|Valeur en Million DH|
|Exportations||2 380||3 500||5 180||6 160||7 000||8700|
Source : Programme Emergence
L’activité Offshoring la plus développée au Maroc demeure les centres d’appels. Ces derniers ont connu un essor important depuis 2001. Leur nombre est passé de 3 a plus de 220 générant un chiffre d’affaires de plus de 5 milliards de DH.
Cette dynamique s’est également traduite en termes d’emplois :
|Emplois en 2010||Emplois en 2012||VAR|
|Centre d'appels||38 835||44 055||+13.4%|
|Offshoring / Zone dédiées||8 051||9 227||+14.6%|
|Offshoring / Hors zone dédiées||1 101||1 718||+56%|
|Total Net||47 987||55 000|
Source : Programme Emergence
Due to its geographical proximity, political stability and economic openness, Morocco is positioned as a regional hub for sources Offshoring with several advantages:
Presence of advanced telecom infrastructure, plus terrestrial infrastructure, modern sea and air in constant development
Favorable tax exporting activities.
A privileged location that allows human potential to have different language skills (French, Spanish, Arabic, English), cost-competitive and receptive to new technologies.
Morocco, through political and economic reforms he initiated in recent years, is as an ideal platform for investment and business to sub-Saharan Africa and the Middle East region and North Africa,
Of reception facilities conform to international standards and a liberalized telecom market to control costs.